Paying Up Front

I got the new Marillion album, ‘Sounds That Can’t Be Made’ in the post this weekend. The long lived British prog rockers have been using a Kickstarter style model of pre-payment for their music for many years now. As with their previous CDs, I’ve bought them based on the knowledge of a title, a rough release window and the assumption that it will be something like the stuff they’ve put out before. They usually put a bundle of goodies with these early bird purchases, such as hard backed art books, extra discs and the names of the pre-purchasing fans in the album sleeve. Not every band can make this work and having a huge fan base first clearly helps. For them they get to avoid a lot of pressure from their record label, but maybe they end up under even more pressure from the fans to put out material that will be well received.

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