Touch Down (At Heathrow)

The NFL has been trying to expand its success outside the American continent for many years, with varied degrees of success. This week they announced that the Jacksonville Jaguars would be playing home games from Wembley Stadium in the UK from next season. Whether this will bring in new fans to the sport of even to the Jaguars isn’t immediately clear. The novelty of a one-off league game each season has guaranteed a sell out crowd every year. Whether this novelty will wear off when games are more frequent will just have to be proven. Maybe if one of the more popular teams had been able to come to terms on the move to England, it might have had a greater impact. However, even a chance to see the Jaguars ‘at home’ is preferable to the NFL making no effort at all to bring their product to the UK audience.

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